Ideal price points: streamed movie rentals and the coronavirus U.S. 2020

Published by

Julia Stoll

Jul 14, 2025

The coronavirus has meant that many U.S. adults have increased their home media consumption, however just

percent of respondents to a March 2020 survey said that they would be happy to spend between

****

and

***

dollars on renting an independent film to watch via a streaming service. The majority of adults -

percent - said that they prefer to pay less than

****

dollars to rent an independent movie, and

percent were either undecided or had no opinion on the matter. Meanwhile,

percent said that they paid between

***

and

dollars for a streaming service like Netflix or HBO Now.

Amount adults would be willing to pay to rent an independent film to watch at home via a streaming service due to the coronavirus outbreak in the United States as of March 2020

Characteristic	Share of respondents
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Statistic: Amount adults would be willing to pay to rent an independent film to watch at home via a streaming service due to the coronavirus outbreak in the United States as of March 2020

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Release date

April 2020

More information

Region

United States

Survey time period

March 27 to 29, 2020

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: As you may know, movie theaters across the country are closed due to the coronavirus pandemic. How much would you pay to rent an independent film at home via a streaming service at this time?

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