According to a study held in March 2020, adults in the U.S. aged between 30 and 44 years old were the most likely group to have rented a movie online for the first time ever as a result of the coronavirus, followed by 18 to 29-year-olds, eight percent of whom said that they had done so. Whilst many respondents had previously rented a film online, it is clear that the coronavirus has not only impacted SVoD services, which also saw an uptick in usage, but potentially also the TVoD market, which allows consumers to watch content on a pay-per-view basis.
Share of adults who rented a movie online for the first time to watch at home due to the coronavirus outbreak in the United States as of March 2020, by age group
Characteristic
Yes, I have done this for the first time
No, I had already done this
No, I haven't started doing this
Don't know/no opinion
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Question: Due to social distancing and self-quarantining practices, have you started doing any of the following for the first time over the past few weeks? Rented a movie online
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Morning Consult. (March 27, 2020). Share of adults who rented a movie online for the first time to watch at home due to the coronavirus outbreak in the United States as of March 2020, by age group [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1111411/renting-movies-first-time-coronavirus-by-age-us/
Morning Consult. "Share of adults who rented a movie online for the first time to watch at home due to the coronavirus outbreak in the United States as of March 2020, by age group." Chart. March 27, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1111411/renting-movies-first-time-coronavirus-by-age-us/
Morning Consult. (2020). Share of adults who rented a movie online for the first time to watch at home due to the coronavirus outbreak in the United States as of March 2020, by age group. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1111411/renting-movies-first-time-coronavirus-by-age-us/
Morning Consult. "Share of Adults Who Rented a Movie Online for The First Time to Watch at Home Due to The Coronavirus Outbreak in The United States as of March 2020, by Age Group." Statista, Statista Inc., 27 Mar 2020, https://www.statista.com/statistics/1111411/renting-movies-first-time-coronavirus-by-age-us/
Morning Consult, Share of adults who rented a movie online for the first time to watch at home due to the coronavirus outbreak in the United States as of March 2020, by age group Statista, https://www.statista.com/statistics/1111411/renting-movies-first-time-coronavirus-by-age-us/ (last visited August 25, 2024)
Share of adults who rented a movie online for the first time to watch at home due to the coronavirus outbreak in the United States as of March 2020, by age group [Graph], Morning Consult, March 27, 2020. [Online]. Available: https://www.statista.com/statistics/1111411/renting-movies-first-time-coronavirus-by-age-us/