Cosmetics shopping online in China 2019, by city tier

Published by
Xin Ou,
Feb 27, 2024
As of 2019, almost 39 percent of consumers in China who were willing to purchase cosmetic products online came from first tier cities. Consumers from tier four or smaller cities accounted for only 15 percent of cosmetics shopping online.

Distribution of consumers in China willing to purchase cosmetic products online as of 2019, by city tier

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Release date

November 2019

Region

China

Survey time period

2019

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