Private label sale growth during the coronavirus (COVID-19) outbreak in Italy 2020

During the complete lockdown due to the coronavirus (COVID-19) outbreak, Italian consumers appeared quite worried of running out of food and other consumer goods. Between February and March 2020, Italy experienced a significant growth in retail sales value, included the private label sector. As of march 22, the year to date (YTD) change in sales value amounted to 12.9 percent. Further information about the coronavirus (COVID-19) pandemic in Italy can be found here.