As of February 2019, VK, or formerly VKontakte, was the leading social network by penetration among all age groups in Russia. Instagram ranked second among 25-to-34 year-olds, while the social media network of the second choice among the older generation was Ok.ru, or formerly Odnoklassniki.
Social media penetration in Russia as of February 2019, by platform and user age group*
Characteristic
12-24
25-34
34-64
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Mediascope. (April 18, 2019). Social media penetration in Russia as of February 2019, by platform and user age group* [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1110988/russia-social-media-penetration-by-platform-and-user-age/
Mediascope. "Social media penetration in Russia as of February 2019, by platform and user age group*." Chart. April 18, 2019. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1110988/russia-social-media-penetration-by-platform-and-user-age/
Mediascope. (2019). Social media penetration in Russia as of February 2019, by platform and user age group*. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1110988/russia-social-media-penetration-by-platform-and-user-age/
Mediascope. "Social Media Penetration in Russia as of February 2019, by Platform and User Age Group*." Statista, Statista Inc., 18 Apr 2019, https://www.statista.com/statistics/1110988/russia-social-media-penetration-by-platform-and-user-age/
Mediascope, Social media penetration in Russia as of February 2019, by platform and user age group* Statista, https://www.statista.com/statistics/1110988/russia-social-media-penetration-by-platform-and-user-age/ (last visited August 25, 2024)
Social media penetration in Russia as of February 2019, by platform and user age group* [Graph], Mediascope, April 18, 2019. [Online]. Available: https://www.statista.com/statistics/1110988/russia-social-media-penetration-by-platform-and-user-age/