According to a survey on purchasing behaviors in Vietnam, respondents indicated that promotional activities and the good quality of products were among their main drivers for going to hypermarkets and supermarkets. For convenience store chains, the main drivers included long opening hours and ease of access.
Main drivers for purchasing in modern trade channels in Vietnam as of the 2nd half of 2019
Characteristic
Long opening hours
Ease of access
Good quality
Promotion
Better service
Availability of products
Variety of products
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Deloitte. (January 15, 2020). Main drivers for purchasing in modern trade channels in Vietnam as of the 2nd half of 2019 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1110958/vietnam-main-drivers-of-modern-trade-channels/
Deloitte. "Main drivers for purchasing in modern trade channels in Vietnam as of the 2nd half of 2019." Chart. January 15, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1110958/vietnam-main-drivers-of-modern-trade-channels/
Deloitte. (2020). Main drivers for purchasing in modern trade channels in Vietnam as of the 2nd half of 2019. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1110958/vietnam-main-drivers-of-modern-trade-channels/
Deloitte. "Main Drivers for Purchasing in Modern Trade Channels in Vietnam as of The 2nd Half of 2019." Statista, Statista Inc., 15 Jan 2020, https://www.statista.com/statistics/1110958/vietnam-main-drivers-of-modern-trade-channels/
Deloitte, Main drivers for purchasing in modern trade channels in Vietnam as of the 2nd half of 2019 Statista, https://www.statista.com/statistics/1110958/vietnam-main-drivers-of-modern-trade-channels/ (last visited August 24, 2024)
Main drivers for purchasing in modern trade channels in Vietnam as of the 2nd half of 2019 [Graph], Deloitte, January 15, 2020. [Online]. Available: https://www.statista.com/statistics/1110958/vietnam-main-drivers-of-modern-trade-channels/