According to a survey on purchasing preferences in Vietnam, the majority of respondents stated that they preferred local brands for food and beverage as well as non-electronic goods. On the other hand, the majority of respondents indicated that the preferred foreign brands for consumer electronics.
Preference for local or foreign brands in Vietnam as of the 2nd half of 2019, by category
Characteristic
Local brands
Foreign brands
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Deloitte. (January 15, 2020). Preference for local or foreign brands in Vietnam as of the 2nd half of 2019, by category [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1110934/vietnam-preference-for-local-or-foreign-brands-by-category/
Deloitte. "Preference for local or foreign brands in Vietnam as of the 2nd half of 2019, by category." Chart. January 15, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1110934/vietnam-preference-for-local-or-foreign-brands-by-category/
Deloitte. (2020). Preference for local or foreign brands in Vietnam as of the 2nd half of 2019, by category. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1110934/vietnam-preference-for-local-or-foreign-brands-by-category/
Deloitte. "Preference for Local or Foreign Brands in Vietnam as of The 2nd Half of 2019, by Category." Statista, Statista Inc., 15 Jan 2020, https://www.statista.com/statistics/1110934/vietnam-preference-for-local-or-foreign-brands-by-category/
Deloitte, Preference for local or foreign brands in Vietnam as of the 2nd half of 2019, by category Statista, https://www.statista.com/statistics/1110934/vietnam-preference-for-local-or-foreign-brands-by-category/ (last visited August 24, 2024)
Preference for local or foreign brands in Vietnam as of the 2nd half of 2019, by category [Graph], Deloitte, January 15, 2020. [Online]. Available: https://www.statista.com/statistics/1110934/vietnam-preference-for-local-or-foreign-brands-by-category/