According to a consumer survey conducted in Vietnam in 2020, quality was the most important driver for purchasing confectionery and non-alcoholic beverages among Vietnamese respondents. Meanwhile, the leading purchasing drivers for tobacco products were brand and taste.
Main attributes driving purchase behavior for recreational consumer goods in Vietnam in 2020, by category
Characteristic
Health
Taste
Fragrance
Expiry date
Price
Brand
Country of origin
Packaging
Others
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Deloitte. (March 3, 2021). Main attributes driving purchase behavior for recreational consumer goods in Vietnam in 2020, by category [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1110930/vietnam-purchase-factors-for-food-and-beverage-categories/
Deloitte. "Main attributes driving purchase behavior for recreational consumer goods in Vietnam in 2020, by category." Chart. March 3, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1110930/vietnam-purchase-factors-for-food-and-beverage-categories/
Deloitte. (2021). Main attributes driving purchase behavior for recreational consumer goods in Vietnam in 2020, by category. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1110930/vietnam-purchase-factors-for-food-and-beverage-categories/
Deloitte. "Main Attributes Driving Purchase Behavior for Recreational Consumer Goods in Vietnam in 2020, by Category." Statista, Statista Inc., 3 Mar 2021, https://www.statista.com/statistics/1110930/vietnam-purchase-factors-for-food-and-beverage-categories/
Deloitte, Main attributes driving purchase behavior for recreational consumer goods in Vietnam in 2020, by category Statista, https://www.statista.com/statistics/1110930/vietnam-purchase-factors-for-food-and-beverage-categories/ (last visited August 25, 2024)
Main attributes driving purchase behavior for recreational consumer goods in Vietnam in 2020, by category [Graph], Deloitte, March 3, 2021. [Online]. Available: https://www.statista.com/statistics/1110930/vietnam-purchase-factors-for-food-and-beverage-categories/