According to a consumer survey conducted in Vietnam in 2020, quality was the most important driver for purchasing confectionery and non-alcoholic beverages among Vietnamese respondents. Meanwhile, the leading purchasing drivers for tobacco products were brand and taste.
Main attributes driving purchase behavior for recreational consumer goods in Vietnam in 2020, by category
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Deloitte. (March 3, 2021). Main attributes driving purchase behavior for recreational consumer goods in Vietnam in 2020, by category [Graph]. In Statista. Retrieved November 06, 2024, from https://www.statista.com/statistics/1110930/vietnam-purchase-factors-for-food-and-beverage-categories/
Deloitte. "Main attributes driving purchase behavior for recreational consumer goods in Vietnam in 2020, by category." Chart. March 3, 2021. Statista. Accessed November 06, 2024. https://www.statista.com/statistics/1110930/vietnam-purchase-factors-for-food-and-beverage-categories/
Deloitte. (2021). Main attributes driving purchase behavior for recreational consumer goods in Vietnam in 2020, by category. Statista. Statista Inc.. Accessed: November 06, 2024. https://www.statista.com/statistics/1110930/vietnam-purchase-factors-for-food-and-beverage-categories/
Deloitte. "Main Attributes Driving Purchase Behavior for Recreational Consumer Goods in Vietnam in 2020, by Category." Statista, Statista Inc., 3 Mar 2021, https://www.statista.com/statistics/1110930/vietnam-purchase-factors-for-food-and-beverage-categories/
Deloitte, Main attributes driving purchase behavior for recreational consumer goods in Vietnam in 2020, by category Statista, https://www.statista.com/statistics/1110930/vietnam-purchase-factors-for-food-and-beverage-categories/ (last visited November 06, 2024)
Main attributes driving purchase behavior for recreational consumer goods in Vietnam in 2020, by category [Graph], Deloitte, March 3, 2021. [Online]. Available: https://www.statista.com/statistics/1110930/vietnam-purchase-factors-for-food-and-beverage-categories/
