Between the third quarters of 2019 and 2020, the share of content playback on free OTT services in the United States increased only by one percent, whilst subscription viewing grew by 15 percent. Whilst free content is always appealing, the majority of playback still happened on subscription services, showing U.S. viewers' commitment to the SVoD model. One reason for this could the COVID-19 outbreak, which saw many consumers turn to TV and movie viewing to keep themselves entertained during lockdown. By contrast, TV Everywhere was less popular, with playback on these services falling by 58 percent year on year.
Share of playback of over-the-top (OTT) services in the United States in 3rd quarter of 2020 and 4th quarter of 2020, by service type
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Reelgood. (January 7, 2021). Share of playback of over-the-top (OTT) services in the United States in 3rd quarter of 2020 and 4th quarter of 2020, by service type [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1110902/ott-playback-share-us/
Reelgood. "Share of playback of over-the-top (OTT) services in the United States in 3rd quarter of 2020 and 4th quarter of 2020, by service type." Chart. January 7, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1110902/ott-playback-share-us/
Reelgood. (2021). Share of playback of over-the-top (OTT) services in the United States in 3rd quarter of 2020 and 4th quarter of 2020, by service type. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1110902/ott-playback-share-us/
Reelgood. "Share of Playback of Over-the-top (Ott) Services in The United States in 3rd Quarter of 2020 and 4th Quarter of 2020, by Service Type." Statista, Statista Inc., 7 Jan 2021, https://www.statista.com/statistics/1110902/ott-playback-share-us/
Reelgood, Share of playback of over-the-top (OTT) services in the United States in 3rd quarter of 2020 and 4th quarter of 2020, by service type Statista, https://www.statista.com/statistics/1110902/ott-playback-share-us/ (last visited July 22, 2024)
Share of playback of over-the-top (OTT) services in the United States in 3rd quarter of 2020 and 4th quarter of 2020, by service type [Graph], Reelgood, January 7, 2021. [Online]. Available: https://www.statista.com/statistics/1110902/ott-playback-share-us/