Cinema advertising spending before and after the coronavirus outbreak in Sweden 2020

After the coronavirus outbreak in Sweden, spending on cinema advertising significantly fell in the Scandinavian country. While the cinema ad spending grew by more than 50 percent in January 2020 compared to the same period a year earlier, in May and June 2020, expenditures on this medium decreased by 100 percent. Afterwards, the market seemed to slowly recover again and the decline rate amounted to 82.6 percent as of September that year. In the last three months of 2020, the rates dropped again and amounted to minus 100 percent in December.

The first case of the coronavirus in Sweden was confirmed on February 4, 2020. As a result of the situation, theater performances, museums, concerts, as well as cinemas were forced to close or be canceled as of March 27, 2020. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.