The crisis of COVID-19, the disease caused by the SARS-CoV-2 coronavirus, also affected digital advertising investment. However, this impact varies based on the sector in which the advertiser's activities are involved. According to a survey conducted between March 23 and 29, the most negatively affected sectors were those involved in healthcare and pharmaceutical activities, with a decrease of 71 percent; as well as travel or tourism with a negative impact of almost 60 percent.
Weekly percentage change in the digital advertising investment due to the coronavirus crisis in Spain as of March 29th, 2020, by sector
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Spain. (April 3, 2020). Weekly percentage change in the digital advertising investment due to the coronavirus crisis in Spain as of March 29th, 2020, by sector [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1110857/covid-19-impact-in-the-investment-advertising-digital-by-sector-spain-2020/
IAB Spain. "Weekly percentage change in the digital advertising investment due to the coronavirus crisis in Spain as of March 29th, 2020, by sector." Chart. April 3, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1110857/covid-19-impact-in-the-investment-advertising-digital-by-sector-spain-2020/
IAB Spain. (2020). Weekly percentage change in the digital advertising investment due to the coronavirus crisis in Spain as of March 29th, 2020, by sector. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1110857/covid-19-impact-in-the-investment-advertising-digital-by-sector-spain-2020/
IAB Spain. "Weekly Percentage Change in The Digital Advertising Investment Due to The Coronavirus Crisis in Spain as of March 29th, 2020, by Sector." Statista, Statista Inc., 3 Apr 2020, https://www.statista.com/statistics/1110857/covid-19-impact-in-the-investment-advertising-digital-by-sector-spain-2020/
IAB Spain, Weekly percentage change in the digital advertising investment due to the coronavirus crisis in Spain as of March 29th, 2020, by sector Statista, https://www.statista.com/statistics/1110857/covid-19-impact-in-the-investment-advertising-digital-by-sector-spain-2020/ (last visited November 21, 2024)
Weekly percentage change in the digital advertising investment due to the coronavirus crisis in Spain as of March 29th, 2020, by sector [Graph], IAB Spain, April 3, 2020. [Online]. Available: https://www.statista.com/statistics/1110857/covid-19-impact-in-the-investment-advertising-digital-by-sector-spain-2020/
