The crisis of COVID-19, the disease caused by the SARS-CoV-2 coronavirus, also affected digital advertising investment. However, this impact varies based on the sector in which the advertiser's activities are involved. According to a survey conducted between March 23 and 29, the most negatively affected sectors were those involved in healthcare and pharmaceutical activities, with a decrease of 71 percent; as well as travel or tourism with a negative impact of almost 60 percent.
Weekly percentage change in the digital advertising investment due to the coronavirus crisis in Spain as of March 29th, 2020, by sector
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IAB Spain. (April 3, 2020). Weekly percentage change in the digital advertising investment due to the coronavirus crisis in Spain as of March 29th, 2020, by sector [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1110857/covid-19-impact-in-the-investment-advertising-digital-by-sector-spain-2020/
IAB Spain. "Weekly percentage change in the digital advertising investment due to the coronavirus crisis in Spain as of March 29th, 2020, by sector." Chart. April 3, 2020. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1110857/covid-19-impact-in-the-investment-advertising-digital-by-sector-spain-2020/
IAB Spain. (2020). Weekly percentage change in the digital advertising investment due to the coronavirus crisis in Spain as of March 29th, 2020, by sector. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1110857/covid-19-impact-in-the-investment-advertising-digital-by-sector-spain-2020/
IAB Spain. "Weekly Percentage Change in The Digital Advertising Investment Due to The Coronavirus Crisis in Spain as of March 29th, 2020, by Sector." Statista, Statista Inc., 3 Apr 2020, https://www.statista.com/statistics/1110857/covid-19-impact-in-the-investment-advertising-digital-by-sector-spain-2020/
IAB Spain, Weekly percentage change in the digital advertising investment due to the coronavirus crisis in Spain as of March 29th, 2020, by sector Statista, https://www.statista.com/statistics/1110857/covid-19-impact-in-the-investment-advertising-digital-by-sector-spain-2020/ (last visited December 31, 2024)
Weekly percentage change in the digital advertising investment due to the coronavirus crisis in Spain as of March 29th, 2020, by sector [Graph], IAB Spain, April 3, 2020. [Online]. Available: https://www.statista.com/statistics/1110857/covid-19-impact-in-the-investment-advertising-digital-by-sector-spain-2020/
