Coronavirus impact on digital advertising investment by sector Spain 2020

Weekly percentage change in the digital advertising investment due to the coronavirus crisis in Spain as of March 29th, 2020, by sector

CharacteristicN/AIncreaseSameDecrease
Health/pharmaceutical 29% - - 71%
Travel 29% 14% - 57%
Automotive 43% - 14% 43%
Insurance 28% - 29% 43%
Betting and gambling 29% 14% 14% 43%
Category killer 14% 14% 29% 43%
Institutions 28% 29% - 43%
Energy 57% - 14% 29%
Beauty and hygiene 28% 14% 29% 29%
Telecommunications 43% - 57% -
Audiovisual production 86% 14% - -
Technology 57% 14% 29% -
Banking 13% 29% 29% 29%
Created with Highcharts 7.2.2Share of responses29%29%29%29%43%43%28%28%29%29%14%14%28%28%57%57%28%28%43%43%86%86%57%57%13%13%13%13%58%58%14%14%14%14%14%14%29%29%14%14%14%14%14%14%29%29%29%29%14%14%14%14%29%29%14%14%29%29%14%14%29%29%57%57%29%29%29%29%29%29%14%14%71%71%57%57%43%43%43%43%43%43%43%43%43%43%29%29%29%29%29%29%29%29%14%14%N/AIncreaseSameDecreaseHealth/pharmaceuticalTravelAutomotiveInsuranceBetting andgamblingCategorykillerInstitutionsEnergyBeauty andhygieneTelecommunicationsAudiovisualproductionTechnologyBankingFood anddrinksOthers
0%25%50%75%100%125%
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Sources

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Release date

April 2020

Region

Spain

Survey time period

March 23 to 29, 2020

Number of respondents

15 media agencies

Special properties

media agencies partnered and non-partnered with the Interactive Advertising Bureau (IAB)

Method of interview

Questionnaire

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