Measures taken by advertising industry due to coronavirus in Spain 2020
The impact of COVID-19, the disease caused by the SARS-CoV-2 coronavirus, has reached the Spanish advertising industry, forcing professionals to take a series of measures to deal with the crisis. According to a survey conducted between March 23 and 25, 2020, approximately 26 percent of marketing professionals confirmed cuts in investment in media. Maintaining and reinforcing social media presence was the second most common measure during the crisis, with almost 17 percent of respondents.