COVID-19, the disease caused by the SARS-CoV-2 coronavirus, has notably affected Spain. The country is the main European focus of the outbreak, striking many sectors such as tourism, air transport and also advertising. In the case of the latter, the vast majority of marketing professionals and managers forecast a considerable impact on advertising investment in the six months following the study in March 25th, 2020, with almost half of the respondents stating that the sector will see a drop of about 20 percent.
Coronavirus impact on advertising investment in the next six months according to marketing professionals in Spain as of March 25th, 2020
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Good Rebels. (March 26, 2020). Coronavirus impact on advertising investment in the next six months according to marketing professionals in Spain as of March 25th, 2020 [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1110854/covid-19-impact-in-the-investment-advertising-spain-2020/
Good Rebels. "Coronavirus impact on advertising investment in the next six months according to marketing professionals in Spain as of March 25th, 2020." Chart. March 26, 2020. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1110854/covid-19-impact-in-the-investment-advertising-spain-2020/
Good Rebels. (2020). Coronavirus impact on advertising investment in the next six months according to marketing professionals in Spain as of March 25th, 2020. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1110854/covid-19-impact-in-the-investment-advertising-spain-2020/
Good Rebels. "Coronavirus Impact on Advertising Investment in The next Six Months According to Marketing Professionals in Spain as of March 25th, 2020." Statista, Statista Inc., 26 Mar 2020, https://www.statista.com/statistics/1110854/covid-19-impact-in-the-investment-advertising-spain-2020/
Good Rebels, Coronavirus impact on advertising investment in the next six months according to marketing professionals in Spain as of March 25th, 2020 Statista, https://www.statista.com/statistics/1110854/covid-19-impact-in-the-investment-advertising-spain-2020/ (last visited December 24, 2024)
Coronavirus impact on advertising investment in the next six months according to marketing professionals in Spain as of March 25th, 2020 [Graph], Good Rebels, March 26, 2020. [Online]. Available: https://www.statista.com/statistics/1110854/covid-19-impact-in-the-investment-advertising-spain-2020/
