Due to the coronavirus outbreak, nearly half of the surveyed CMOs and marketing managers in Denmark expect to reduce their marketing budget for 2020. Only two percent stated to raise the budget for the year as a consequence of the COVID-19 pandemic.
The first case of the coronavirus in Denmark was confirmed on February 27, 2020. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
What are your expectations for the 2020 marketing budget?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dansk Annoncørforening. (April 2, 2020). What are your expectations for the 2020 marketing budget? [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1110832/impact-of-covid-19-on-marketing-budget-in-denmark/
Dansk Annoncørforening. "What are your expectations for the 2020 marketing budget?." Chart. April 2, 2020. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1110832/impact-of-covid-19-on-marketing-budget-in-denmark/
Dansk Annoncørforening. (2020). What are your expectations for the 2020 marketing budget?. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1110832/impact-of-covid-19-on-marketing-budget-in-denmark/
Dansk Annoncørforening. "What Are Your Expectations for The 2020 Marketing Budget?." Statista, Statista Inc., 2 Apr 2020, https://www.statista.com/statistics/1110832/impact-of-covid-19-on-marketing-budget-in-denmark/
Dansk Annoncørforening, What are your expectations for the 2020 marketing budget? Statista, https://www.statista.com/statistics/1110832/impact-of-covid-19-on-marketing-budget-in-denmark/ (last visited November 03, 2024)
What are your expectations for the 2020 marketing budget? [Graph], Dansk Annoncørforening, April 2, 2020. [Online]. Available: https://www.statista.com/statistics/1110832/impact-of-covid-19-on-marketing-budget-in-denmark/
