How has the coronavirus epidemic affected the sales of B2B marketing agencies compared to B2C companies in Denmark? In general, a higher share of B2C marketing companies experienced a decline in sales than the share of B2B marketing companies did. Around 42 percent of the surveyed CMOs and marketing managers in B2C agencies indicated a major sales decrease due to the coronavirus epidemic. By contrast, the share of respondents who experienced the same was roughly 38 percent for B2B companies.
The first case of the coronavirus in Denmark was confirmed on February 27, 2020. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
How has the coronavirus epidemic affected your sales in the past month?
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Dansk Annoncørforening. (April 2, 2020). How has the coronavirus epidemic affected your sales in the past month? [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1110828/impact-of-covid-19-on-b2b-and-b2c-marketing-sales-in-denmark/
Dansk Annoncørforening. "How has the coronavirus epidemic affected your sales in the past month?." Chart. April 2, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1110828/impact-of-covid-19-on-b2b-and-b2c-marketing-sales-in-denmark/
Dansk Annoncørforening. (2020). How has the coronavirus epidemic affected your sales in the past month?. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1110828/impact-of-covid-19-on-b2b-and-b2c-marketing-sales-in-denmark/
Dansk Annoncørforening. "How Has The Coronavirus Epidemic Affected Your Sales in The past Month?." Statista, Statista Inc., 2 Apr 2020, https://www.statista.com/statistics/1110828/impact-of-covid-19-on-b2b-and-b2c-marketing-sales-in-denmark/
Dansk Annoncørforening, How has the coronavirus epidemic affected your sales in the past month? Statista, https://www.statista.com/statistics/1110828/impact-of-covid-19-on-b2b-and-b2c-marketing-sales-in-denmark/ (last visited December 21, 2024)
How has the coronavirus epidemic affected your sales in the past month? [Graph], Dansk Annoncørforening, April 2, 2020. [Online]. Available: https://www.statista.com/statistics/1110828/impact-of-covid-19-on-b2b-and-b2c-marketing-sales-in-denmark/
