According to a survey on social video and attitudes to digital advertising conducted in the United Kingdom (UK) from May 14 through May 23, 2018, Instagram was the leading social media platform for watching stories among Gen Z and Millennials, with respective shares of 75 and 68 percent. Snapchat stories were more popular with Generation Z.
On which social media do you watch stories?
Characteristic
Snap
Instagram
Facebook
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* VidMob surveyed 1,000 16-24 year olds and 1,000 25-34 year olds
This question was phrased by the source as follows: "Do you watch and/or post Stories on Facebook? Do you watch and/or post Stories on Instagram? Do you watch and/or post Stories on Snapchat?"
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VidMob. (November 30, 2019). On which social media do you watch stories? [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1110763/gen-z-and-millennials-social-media-stories-uk/
VidMob. "On which social media do you watch stories?." Chart. November 30, 2019. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1110763/gen-z-and-millennials-social-media-stories-uk/
VidMob. (2019). On which social media do you watch stories?. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1110763/gen-z-and-millennials-social-media-stories-uk/
VidMob. "On Which Social Media Do You Watch Stories?." Statista, Statista Inc., 30 Nov 2019, https://www.statista.com/statistics/1110763/gen-z-and-millennials-social-media-stories-uk/
VidMob, On which social media do you watch stories? Statista, https://www.statista.com/statistics/1110763/gen-z-and-millennials-social-media-stories-uk/ (last visited August 24, 2024)
On which social media do you watch stories? [Graph], VidMob, November 30, 2019. [Online]. Available: https://www.statista.com/statistics/1110763/gen-z-and-millennials-social-media-stories-uk/