Gen Z and Millennials digital time spent watching videos UK 2018

Published by
Julia Stoll,
Oct 12, 2021
According to a survey on media consumption and digital and advertising preferences conducted in the United Kingdom (UK) between May 14 through May 23, 2018, Millennials stated spending 33 percent of their online time watching videos. Generation Z spent 40 percent of their digital time watching online video content.

How much of your online time do you spend on watching videos?

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Release date

November 2019

Region

United Kingdom

Survey time period

May 14-23, 2018

Number of respondents

2,000*

Age group

16-34 years old

Special properties

Not including time spent on the phone or computer for work or school

Supplementary notes

* VidMob surveyed 1,000 16-24 year olds and 1,000 25-34 year olds
This question was phrased by the source as follows: "Not including the time that you spend using your phone or computer for work or school, how would you divide the time that you spend on the following activities?"

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Overview

4

Usage

6

Video streaming

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Music streaming

5

User behavior

4

Further related statistics

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Livestream commerceSocial media advertising and marketing worldwideSocial commerce in the United StatesVideo advertising and marketing worldwideInfluencer marketing worldwide
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