More than three percent of companies operating on the BTL market in Poland have suspended or closed down their business activity due to restrictions in operations in connection with the outbreak of coronavirus (COVID-19) in 2020. The positive aspect is that nearly 60 percent of companies do not envisage any actions in this area.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
Share of companies active on the BTL* market that plan to suspend or close down their business due to the coronavirus (COVID-19) outbreak in Poland in 2020
Companies operating on BTL (below the line) market in Poland
Method of interview
Online panel
Supplementary notes
* Below-the-line (BTL) promotions target individuals based on their needs or preferences and can lead directly to sales. Examples of BTL promotion are, among others: sales promotion, direct marketing and direct mail, branding and merchandising, packaging, trade fairs and exhibitions, product sampling and free sampling.
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Polska Izba Artykułów Promocyjnych. (April 8, 2020). Share of companies active on the BTL* market that plan to suspend or close down their business due to the coronavirus (COVID-19) outbreak in Poland in 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1110683/poland-suspension-or-closure-of-btl-s-business-activities-due-covid-19/
Polska Izba Artykułów Promocyjnych. "Share of companies active on the BTL* market that plan to suspend or close down their business due to the coronavirus (COVID-19) outbreak in Poland in 2020." Chart. April 8, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1110683/poland-suspension-or-closure-of-btl-s-business-activities-due-covid-19/
Polska Izba Artykułów Promocyjnych. (2020). Share of companies active on the BTL* market that plan to suspend or close down their business due to the coronavirus (COVID-19) outbreak in Poland in 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1110683/poland-suspension-or-closure-of-btl-s-business-activities-due-covid-19/
Polska Izba Artykułów Promocyjnych. "Share of Companies Active on The Btl* Market That Plan to Suspend or Close down Their Business Due to The Coronavirus (Covid-19) Outbreak in Poland in 2020." Statista, Statista Inc., 8 Apr 2020, https://www.statista.com/statistics/1110683/poland-suspension-or-closure-of-btl-s-business-activities-due-covid-19/
Polska Izba Artykułów Promocyjnych, Share of companies active on the BTL* market that plan to suspend or close down their business due to the coronavirus (COVID-19) outbreak in Poland in 2020 Statista, https://www.statista.com/statistics/1110683/poland-suspension-or-closure-of-btl-s-business-activities-due-covid-19/ (last visited December 22, 2024)
Share of companies active on the BTL* market that plan to suspend or close down their business due to the coronavirus (COVID-19) outbreak in Poland in 2020 [Graph], Polska Izba Artykułów Promocyjnych, April 8, 2020. [Online]. Available: https://www.statista.com/statistics/1110683/poland-suspension-or-closure-of-btl-s-business-activities-due-covid-19/
