More than three percent of companies operating on the BTL market in Poland have suspended or closed down their business activity due to restrictions in operations in connection with the outbreak of coronavirus (COVID-19) in 2020. The positive aspect is that nearly 60 percent of companies do not envisage any actions in this area.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
Share of companies active on the BTL* market that plan to suspend or close down their business due to the coronavirus (COVID-19) outbreak in Poland in 2020
Companies operating on BTL (below the line) market in Poland
Method of interview
Online panel
Supplementary notes
* Below-the-line (BTL) promotions target individuals based on their needs or preferences and can lead directly to sales. Examples of BTL promotion are, among others: sales promotion, direct marketing and direct mail, branding and merchandising, packaging, trade fairs and exhibitions, product sampling and free sampling.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Polska Izba Artykułów Promocyjnych. (April 8, 2020). Share of companies active on the BTL* market that plan to suspend or close down their business due to the coronavirus (COVID-19) outbreak in Poland in 2020 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1110683/poland-suspension-or-closure-of-btl-s-business-activities-due-covid-19/
Polska Izba Artykułów Promocyjnych. "Share of companies active on the BTL* market that plan to suspend or close down their business due to the coronavirus (COVID-19) outbreak in Poland in 2020." Chart. April 8, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1110683/poland-suspension-or-closure-of-btl-s-business-activities-due-covid-19/
Polska Izba Artykułów Promocyjnych. (2020). Share of companies active on the BTL* market that plan to suspend or close down their business due to the coronavirus (COVID-19) outbreak in Poland in 2020. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1110683/poland-suspension-or-closure-of-btl-s-business-activities-due-covid-19/
Polska Izba Artykułów Promocyjnych. "Share of Companies Active on The Btl* Market That Plan to Suspend or Close down Their Business Due to The Coronavirus (Covid-19) Outbreak in Poland in 2020." Statista, Statista Inc., 8 Apr 2020, https://www.statista.com/statistics/1110683/poland-suspension-or-closure-of-btl-s-business-activities-due-covid-19/
Polska Izba Artykułów Promocyjnych, Share of companies active on the BTL* market that plan to suspend or close down their business due to the coronavirus (COVID-19) outbreak in Poland in 2020 Statista, https://www.statista.com/statistics/1110683/poland-suspension-or-closure-of-btl-s-business-activities-due-covid-19/ (last visited November 21, 2024)
Share of companies active on the BTL* market that plan to suspend or close down their business due to the coronavirus (COVID-19) outbreak in Poland in 2020 [Graph], Polska Izba Artykułów Promocyjnych, April 8, 2020. [Online]. Available: https://www.statista.com/statistics/1110683/poland-suspension-or-closure-of-btl-s-business-activities-due-covid-19/
