Nearly 60 percent of companies operating on the BTL market in Poland recorded declines in turnover of more than 50 percent due to restrictions in operations in connection with the outbreak of coronavirus (COVID-19) in 2020.
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Decreases in turnover of companies operating on the BTL* market due to the coronavirus (COVID-19) outbreak in Poland in 2020
Companies operating on BTL (below the line) market in Poland
Method of interview
Online panel
Supplementary notes
* Below-the-line (BTL) promotions target individuals based on their needs or preferences and can lead directly to sales. Examples of BTL promotion are, among others: sales promotion, direct marketing and direct mail, branding and merchandising, packaging, trade fairs and exhibitions, product sampling and free sampling.
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Polska Izba Artykułów Promocyjnych. (April 8, 2020). Decreases in turnover of companies operating on the BTL* market due to the coronavirus (COVID-19) outbreak in Poland in 2020 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1110652/poland-btl-market-turnover-during-covid-19-pandemic/
Polska Izba Artykułów Promocyjnych. "Decreases in turnover of companies operating on the BTL* market due to the coronavirus (COVID-19) outbreak in Poland in 2020." Chart. April 8, 2020. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1110652/poland-btl-market-turnover-during-covid-19-pandemic/
Polska Izba Artykułów Promocyjnych. (2020). Decreases in turnover of companies operating on the BTL* market due to the coronavirus (COVID-19) outbreak in Poland in 2020. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1110652/poland-btl-market-turnover-during-covid-19-pandemic/
Polska Izba Artykułów Promocyjnych. "Decreases in Turnover of Companies Operating on The Btl* Market Due to The Coronavirus (Covid-19) Outbreak in Poland in 2020." Statista, Statista Inc., 8 Apr 2020, https://www.statista.com/statistics/1110652/poland-btl-market-turnover-during-covid-19-pandemic/
Polska Izba Artykułów Promocyjnych, Decreases in turnover of companies operating on the BTL* market due to the coronavirus (COVID-19) outbreak in Poland in 2020 Statista, https://www.statista.com/statistics/1110652/poland-btl-market-turnover-during-covid-19-pandemic/ (last visited December 30, 2024)
Decreases in turnover of companies operating on the BTL* market due to the coronavirus (COVID-19) outbreak in Poland in 2020 [Graph], Polska Izba Artykułów Promocyjnych, April 8, 2020. [Online]. Available: https://www.statista.com/statistics/1110652/poland-btl-market-turnover-during-covid-19-pandemic/
