Average monthly price of orange juice in the United States 2019-2023

Since 2017, the price of orange juice has generally been decreasing in the United States, but since the end of 2021, the price seems to have started to rise again. At the start of 2019, 16 ounces of orange juice costed the U.S. consumer about 2.41 U.S. dollars. By the end of 2023, this figure increased by over one dollar. The domestic consumption of orange juice has overall decreased over this time period by over 100 thousand metric tons.

U.S. juice retail

Orange juice is not the only juice seeing a decline in recent years, but since 2019 the values have risen sharply again. Approximately 1889.9 million 192-ounce cases of juices and juice drinks were sold in the U.S. in 2022. Per capita volume of juice drinks is projected to decline to about 17 liters by 2028, down from 18.4 liters ten years prior.

American fruit consumption

Fruit consumption in the U.S. remained fairly constant for many years. This means that Americans are shifting away from fruit juice towards more fresh, canned, dried, or frozen fruit products. As of 2022, the most popular fruits in the U.S. were bananas, apples, and grapes. The most common motivating factor for fruit consumption among American consumers was its perception of quality.