Forecasted online market share of supermarkts in the Netherlands 2011-2025
Whereas the market share of online grocery shopping in the Netherlands was lower than one percent in 2014, online supermarkets were forecasted to obtain a 15.15 percent market share by 2025. At the date of the study, the most recent available data was for the year 2018, when online supermarkets had a market share of a mere 3.25 percent. The increase of online gorcery shopping matched the general