Projected spending among affluent Millennials in Vietnam 2019, by category

Published by Statista Research Department, Nov 8, 2023
According to a survey among premium Millennial shoppers in Vietnam, 37 percent of respondents were most likely to spend on holiday and travel in the next year. Respondents under this category were also projected to spend on other categories such as working out and beauty care.

Projected spending in the coming year among affluent Millennials in Vietnam as of November 2019, by category

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Release date

November 2019

Region

Vietnam

Survey time period

November 2019

Number of respondents

164 respondents

Age group

23-30 years old

Special properties

among premium Millennial shoppers based in in Ho Chi Minh City and Hanoi

Method of interview

Online survey

Supplementary notes

Original question: Which categories will you spend more on in the next year?

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