Leading perception criteria for premium products and services in Vietnam 2019

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
According to a survey among premium Millennial shoppers, the leading perception criteria for premium products and services was superior customer experience for 65 percent of the respondents. This survey indicated that affluent Millennials earned on average 24 million Vietnamese dong per month.

Main perception criteria for premium products and services among affluent Millennials in Vietnam in 2019

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Release date

November 2019

Region

Vietnam

Survey time period

November 2019

Number of respondents

459 respondents

Age group

23-38 years old

Special properties

among premium Millennial shoppers based in in Ho Chi Minh City and Hanoi

Method of interview

Online survey

Supplementary notes

Original question: How do you perceive a premium product/service?

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