As of February 2022, the potential LinkedIn audience that marketers could reach via ads in Russia was over seven million users. The gender distribution among them was fairly alike, with male user share exceeding the female audience by roughly one percent. The quarter-on-quarter change in the advertising reach of the social network in question was measured at zero percent..
LinkedIn audience overview in Russia as of February 2022, by indicator
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LinkedIn audience overview in Russia as of February 2022, by indicator
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The source clarifies that "the audience figures may not represent the unique individuals, and may not match equivalent figures for the total active users base figures for reach vs. population and reach vs. internet users may exceed 100% due to duplicate and fake accounts, delays in data reporting, and differences between census counts and resident populations."
"Reach data is only available for 'male' and 'female' users."
"LinkedIn's advertising audience figures are based on total (registered) members, not monthly active users."
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DataReportal, & We Are Social, & Hootsuite. (February 15, 2022). LinkedIn audience overview in Russia as of February 2022, by indicator [Graph]. In Statista. Retrieved April 16, 2025, from https://www.statista.com/statistics/1110375/russia-linkedin-audience-overview/
DataReportal, und We Are Social, und Hootsuite. "LinkedIn audience overview in Russia as of February 2022, by indicator." Chart. February 15, 2022. Statista. Accessed April 16, 2025. https://www.statista.com/statistics/1110375/russia-linkedin-audience-overview/
DataReportal, We Are Social, Hootsuite. (2022). LinkedIn audience overview in Russia as of February 2022, by indicator. Statista. Statista Inc.. Accessed: April 16, 2025. https://www.statista.com/statistics/1110375/russia-linkedin-audience-overview/
DataReportal, and We Are Social, and Hootsuite. "Linkedin Audience Overview in Russia as of February 2022, by Indicator." Statista, Statista Inc., 15 Feb 2022, https://www.statista.com/statistics/1110375/russia-linkedin-audience-overview/
DataReportal & We Are Social & Hootsuite, LinkedIn audience overview in Russia as of February 2022, by indicator Statista, https://www.statista.com/statistics/1110375/russia-linkedin-audience-overview/ (last visited April 16, 2025)
LinkedIn audience overview in Russia as of February 2022, by indicator [Graph], DataReportal, & We Are Social, & Hootsuite, February 15, 2022. [Online]. Available: https://www.statista.com/statistics/1110375/russia-linkedin-audience-overview/
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