J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowLeading responses due to COVID-19 according to advertisers in the U.S. 2020
In a March 2020 survey of U.S. marketers and ad agencies it was found that 89 percent of respondents had made changes to their promotional efforts in response to the coronavirus outbreak. Among the most drastic changes made was cancelling a campaign completely, according to 34 percent of responding industry professionals. When the question was repeated in early April this share increased to 44 percent.
