During the time of the coronavirus pandemic, global consumers seem rather positive about brands keeping in touch. In March 2020 they were asked about the preferred channels brand should use to communicate their response to the outbreak, and the most popular choices were traditional outlets like TV, radio and newspapers as well as digital media such as e-mail. The latter was not preferred in Japan, only 27 percent indicated this channel, while the former was not popular in the UK, with 28 percent response rate.
Consumer preferred channels of brand communication during the coronavirus pandemic worldwide as of March 2020, by country
Characteristic
TV, radio or newspapers
E-mail
The brand's website
Facebook
Instagram
Twitter
Texts
Streaming videos
Regular mail
Average
45%
42%
33%
31%
21%
19%
18%
17%
11%
United States
37%
50%
28%
26%
15%
14%
13%
11%
12%
India
66%
55%
49%
65%
47%
47%
37%
46%
30%
Japan
54%
27%
31%
9%
9%
20%
8%
6%
3%
South Africa
54%
54%
39%
48%
27%
28%
28%
19%
16%
Brazil
53%
40%
40%
49%
46%
28%
12%
22%
5%
South Korea
49%
22%
15%
19%
17%
9%
31%
14%
14%
China
46%
28%
47%
18%
17%
19%
30%
45%
18%
Italy
43%
34%
29%
38%
19%
13%
8%
12%
5%
Canada
39%
54%
36%
28%
16%
15%
8%
9%
14%
Germany
39%
36%
28%
18%
12%
7%
22%
6%
5%
France
34%
46%
22%
22%
9%
10%
14%
5%
6%
United Kingdom
28%
64%
34%
25%
13%
14%
12%
7%
10%
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Question: When communicating with you about the virus and their response to the pandemic, what methods would you prefer brands to use? Pick all that apply.
Citation formats
J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
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Edelman. (March 20, 2020). Consumer preferred channels of brand communication during the coronavirus pandemic worldwide as of March 2020, by country [Graph]. In Statista. Retrieved April 28, 2025, from https://www.statista.com/statistics/1110288/global-consumer-preference-of-brand-communication-during-covid19/
Edelman. "Consumer preferred channels of brand communication during the coronavirus pandemic worldwide as of March 2020, by country." Chart. March 20, 2020. Statista. Accessed April 28, 2025. https://www.statista.com/statistics/1110288/global-consumer-preference-of-brand-communication-during-covid19/
Edelman. (2020). Consumer preferred channels of brand communication during the coronavirus pandemic worldwide as of March 2020, by country. Statista. Statista Inc.. Accessed: April 28, 2025. https://www.statista.com/statistics/1110288/global-consumer-preference-of-brand-communication-during-covid19/
Edelman. "Consumer Preferred Channels of Brand Communication during The Coronavirus Pandemic Worldwide as of March 2020, by Country." Statista, Statista Inc., 20 Mar 2020, https://www.statista.com/statistics/1110288/global-consumer-preference-of-brand-communication-during-covid19/
Edelman, Consumer preferred channels of brand communication during the coronavirus pandemic worldwide as of March 2020, by country Statista, https://www.statista.com/statistics/1110288/global-consumer-preference-of-brand-communication-during-covid19/ (last visited April 28, 2025)
Consumer preferred channels of brand communication during the coronavirus pandemic worldwide as of March 2020, by country [Graph], Edelman, March 20, 2020. [Online]. Available: https://www.statista.com/statistics/1110288/global-consumer-preference-of-brand-communication-during-covid19/
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