During the time of the coronavirus pandemic, global consumer sentiment towards brand communication seems rather positive, with 65 percent saying that hearing form brands about their response to the situation is comforting and reassuring. In China and Brazil especially, where 89 and 78 percent of consumers were of this opinion. On the other hand, 58 percent fo consumers in India thought all brand communication during the outbreak was just adding to their anxiety and concern, and so did 67 percent of Chinese respondents.
Consumer views on brand communication during the coronavirus pandemic worldwide as of March 2020, by country
Characteristic
Hearing from brands I use about what they are doing to respond to the pandemic is comforting and reassuring to me
All of the communications I am getting from brands about the virus are just adding to my anxiety and concern
Question: Please indicate how much you agree or disagree with the following statements about brands and how they are responding to the current coronavirus pandemic. 9-point scale; top 4 box, agree
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Edelman. (March 20, 2020). Consumer views on brand communication during the coronavirus pandemic worldwide as of March 2020, by country [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1110281/global-consumer-view-on-brand-communication-during-covid19/
Edelman. "Consumer views on brand communication during the coronavirus pandemic worldwide as of March 2020, by country." Chart. March 20, 2020. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1110281/global-consumer-view-on-brand-communication-during-covid19/
Edelman. (2020). Consumer views on brand communication during the coronavirus pandemic worldwide as of March 2020, by country. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1110281/global-consumer-view-on-brand-communication-during-covid19/
Edelman. "Consumer Views on Brand Communication during The Coronavirus Pandemic Worldwide as of March 2020, by Country." Statista, Statista Inc., 20 Mar 2020, https://www.statista.com/statistics/1110281/global-consumer-view-on-brand-communication-during-covid19/
Edelman, Consumer views on brand communication during the coronavirus pandemic worldwide as of March 2020, by country Statista, https://www.statista.com/statistics/1110281/global-consumer-view-on-brand-communication-during-covid19/ (last visited December 23, 2024)
Consumer views on brand communication during the coronavirus pandemic worldwide as of March 2020, by country [Graph], Edelman, March 20, 2020. [Online]. Available: https://www.statista.com/statistics/1110281/global-consumer-view-on-brand-communication-during-covid19/
