J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowPlanned changes to ad and targeting tactics due to COVID-19 in the U.S. 2020
During a March 2020 survey of media buyers and planners in the United States, gauging the impact of the coronavirus outbreak on short term advertising and targeting tactics, 38 percent of respondents said they were planning to increase their use of audience targeting and 35 percent said the same about targeting OTT and CTV devices. On the other hand 30 percent were going to decrease direct buying from premium publishers between March and June 2020. In general, 42 percent of marketers said they were planning to make changes to their advertising tactics in that time.
