How important is advertising during the current situation of the coronavirus pandemic? According to a survey from March 2020 in Norway, nearly two thirds of respondents think that it is useful to be informed about products and services which can ease the current situation. Only eight percent of people do not agree with this statement. One third stated that advertisement is important because it helps the economy.
How much do you agree or disagree with the following statements about advertising in the current situation?
Characteristic
Do not agree
Agree
I think it is useful to be informed about products and services which can ease the current situation
8%
63%
I think advertisement from different sources contribute to a sense of normality
17%
39%
Advertisement is important because it helps the economy
29%
33%
I do not think it is important to show advertisements for products and services which are directed at people in quarantine
32%
30%
I do not think it is important to advertise for products which are not necessary at the moment
41%
26%
I think it is inappropriate to show the same advertisement as before the coronavirus outbreak
The repodents are users of MediaCom, WaveMaker and Mindshare
Supplementary notes
This question was phrased by the source as follows: "Hvor enig eller uenig er du i de følgende utsagnene om handel og reklame under den situasjonen vi nå befinner oss i?"
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MediaCom. (March 31, 2020). How much do you agree or disagree with the following statements about advertising in the current situation? [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1109922/opinions-about-advertising-during-the-coronavirus-pandemic-in-norway/
MediaCom. "How much do you agree or disagree with the following statements about advertising in the current situation?." Chart. March 31, 2020. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1109922/opinions-about-advertising-during-the-coronavirus-pandemic-in-norway/
MediaCom. (2020). How much do you agree or disagree with the following statements about advertising in the current situation?. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1109922/opinions-about-advertising-during-the-coronavirus-pandemic-in-norway/
MediaCom. "How Much Do You Agree or Disagree with The following Statements about Advertising in The Current Situation?." Statista, Statista Inc., 31 Mar 2020, https://www.statista.com/statistics/1109922/opinions-about-advertising-during-the-coronavirus-pandemic-in-norway/
MediaCom, How much do you agree or disagree with the following statements about advertising in the current situation? Statista, https://www.statista.com/statistics/1109922/opinions-about-advertising-during-the-coronavirus-pandemic-in-norway/ (last visited November 22, 2024)
How much do you agree or disagree with the following statements about advertising in the current situation? [Graph], MediaCom, March 31, 2020. [Online]. Available: https://www.statista.com/statistics/1109922/opinions-about-advertising-during-the-coronavirus-pandemic-in-norway/
