During a March 2020 survey of media buyers and planners in the United States, gauging the impact of the coronavirus outbreak on short term advertising expenditures, it was found that both digital and traditional OOH were going to see the largest cuts in March and April, of 45 and 51 percent respectively, compared to the planned spending from before the pandemic. At the same time paid search and social media were expected to see smaller cuts, at 30 and 33 percent.
Estimated change in advertising spending influenced by the coronavirus outbreak according to advertising professionals in the United States as of March 2020, by channel
Original questions: Please provide your estimated percent change (+/-) in U.S. media spend per channel for the March/April time period.
Please provide your estimated percent change (+/-) in U.S. media spend per channel for the May/June time period.
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IAB (U.S.). (March 27, 2020). Estimated change in advertising spending influenced by the coronavirus outbreak according to advertising professionals in the United States as of March 2020, by channel [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1109885/covid19-ad-spend-change-influence-per-marketers-us/
IAB (U.S.). "Estimated change in advertising spending influenced by the coronavirus outbreak according to advertising professionals in the United States as of March 2020, by channel." Chart. March 27, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1109885/covid19-ad-spend-change-influence-per-marketers-us/
IAB (U.S.). (2020). Estimated change in advertising spending influenced by the coronavirus outbreak according to advertising professionals in the United States as of March 2020, by channel. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1109885/covid19-ad-spend-change-influence-per-marketers-us/
IAB (U.S.). "Estimated Change in Advertising Spending Influenced by The Coronavirus Outbreak According to Advertising Professionals in The United States as of March 2020, by Channel." Statista, Statista Inc., 27 Mar 2020, https://www.statista.com/statistics/1109885/covid19-ad-spend-change-influence-per-marketers-us/
IAB (U.S.), Estimated change in advertising spending influenced by the coronavirus outbreak according to advertising professionals in the United States as of March 2020, by channel Statista, https://www.statista.com/statistics/1109885/covid19-ad-spend-change-influence-per-marketers-us/ (last visited July 22, 2024)
Estimated change in advertising spending influenced by the coronavirus outbreak according to advertising professionals in the United States as of March 2020, by channel [Graph], IAB (U.S.), March 27, 2020. [Online]. Available: https://www.statista.com/statistics/1109885/covid19-ad-spend-change-influence-per-marketers-us/
