Most perceived brands in German advertising from 2009 to 2018

Published by
Kasia Davies,
Jan 16, 2023
Volkswagen (VW) and Opel were two of the most strongly perceived brands in Germany during 2009-2018. Rounding off the top three was Coca-Cola. The ranking at hand shows the share of all namings for each brand.

Ranking of brands most strongly perceived in advertising in Germany from 2009 to 2018

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Source

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Release date

December 2018

Region

Germany

Survey time period

2009 to 2018

Number of respondents

348,112 respondents

Age group

14 and older

Special properties

Monthly online surveys in the specified time period; unsupported evaluation

Method of interview

Online survey

Supplementary notes

The survey question was asked in the following wording: "For which brand have you recently noticed advertising especially often? Please don't consider only TV ads, but also advertising measures on the radio, in newspapers/ magazines, on the internet, in the cinema or on posters. Please write down only the brand which you think of first (please name just one single brand)."

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