J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowImportant marketing measurement tools in cookieless times U.S 2020
In a cookieless world advertisers are trying to find alternative ways to measure the effectiveness of their targeted advertising. During a July 2020 survey it was found that 44 percent of marketing decision makers said that sales-lift research would become more important in determining the success of advertising efforts. Another 35 percent said the same about internal analytics and 31 percent believed that location-based attribution would gain importance in measuring ad effectiveness.
