U.S. online shopper preference for first-time & repeat purchases 2019

Published by Statista Research Department, Mar 24, 2025
During the July 2019 survey of shoppers worldwide, 77 percent of respondents stated that they preferred to make first-time purchases at a physical store , whereas 37 percent of repeat buyers preferred online marketplaces. In total, approximately two thirds of repeat purchases are made online.

Shopping locations that United States shoppers prefer to shop at for first-time and repeat purchases as of July 2019

CharacteristicFirst-timeRepeat
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Showing entries 1 to 4 (4 entries in total)
Statistic: Shopping locations that United States shoppers prefer to shop at for first-time and repeat purchases as of July 2019

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Release date

October 2019

Region

United States

Survey time period

June 14 to July 2, 2019

Number of respondents

2,002 respondents

Special properties

shoppers

Method of interview

Online survey

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