Desktop ad spend in Germany 2020-2023

Published by Statista Research Department, Feb 8, 2024
In 2023, spending on desktop advertising in Germany stood at 2.64 billion euros, up 7.4 percent from 2.48 billion a year earlier. Desktop accounts for approximately 61 percent of digital ad spend in the Western European country.

Desktop advertising spending in Germany from 2020 to 2023 (in billion euros)

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Release date

January 2024

Region

Germany

Survey time period

2020 to 2023

Supplementary notes

Figures have been rounded.

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Overview

7

Formats

8

Desktop & mobile

5

Programmatic

5

Consumer insights

8

Further related statistics

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Topics

Digital advertising in GermanyDigital advertising in EuropeMedia usage in GermanyAdvertising in GermanyTV advertising in Germany
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