Between March 19 and 25, 2020, the number of new online grocery shoppers in Brazil nearly doubled, increasing by 96 percent compared to the week before. The growth was linked to the spread of COVID-19 in the South American country. Furthermore, the product category whose online sales most increased during the same period was the basic market basket, a series of alimentary items defined by Brazilian law including meat, vegetables, flour, and coffee, among other products.
Key figures on online grocery shopping during the coronavirus (COVID-19) outbreak in Brazil as of March 2020
Change
Value
Increase in number of new online grocery shoppers
96%
Increase in number of overall new online shoppers
12%
Increase in online sales of market basket items*
165%
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* Brazil's basic market basket ("cesta básica" in Portuguese) includes meat, milk, beans, rice, flour, potato, vegetables (tomato), bread, coffee powder, fruits (banana), sugar, grease or oil, and butter, according to the Inter-Union Department of Statistics and Socio-Economic Studies (Dieese).
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Folha. (April 3, 2020). Key figures on online grocery shopping during the coronavirus (COVID-19) outbreak in Brazil as of March 2020 [Graph]. In Statista. Retrieved April 04, 2025, from https://www.statista.com/statistics/1109701/online-grocery-coronavirus-brazil/
Folha. "Key figures on online grocery shopping during the coronavirus (COVID-19) outbreak in Brazil as of March 2020." Chart. April 3, 2020. Statista. Accessed April 04, 2025. https://www.statista.com/statistics/1109701/online-grocery-coronavirus-brazil/
Folha. (2020). Key figures on online grocery shopping during the coronavirus (COVID-19) outbreak in Brazil as of March 2020. Statista. Statista Inc.. Accessed: April 04, 2025. https://www.statista.com/statistics/1109701/online-grocery-coronavirus-brazil/
Folha. "Key Figures on Online Grocery Shopping during The Coronavirus (Covid-19) Outbreak in Brazil as of March 2020." Statista, Statista Inc., 3 Apr 2020, https://www.statista.com/statistics/1109701/online-grocery-coronavirus-brazil/
Folha, Key figures on online grocery shopping during the coronavirus (COVID-19) outbreak in Brazil as of March 2020 Statista, https://www.statista.com/statistics/1109701/online-grocery-coronavirus-brazil/ (last visited April 04, 2025)
Key figures on online grocery shopping during the coronavirus (COVID-19) outbreak in Brazil as of March 2020 [Graph], Folha, April 3, 2020. [Online]. Available: https://www.statista.com/statistics/1109701/online-grocery-coronavirus-brazil/
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