Since the start of 2020, pure e-commerce businesses in Europe experienced fluctuations in their weekly growth rates. While throughout February, percentage change in revenues generally remained under 40 percent, April saw year-over-year growth rates go up to 75 percent. The highest growth in revenue took place in the week ending May 17.
Many European countries including Italy, Spain, the UK, France, and the Netherlands saw confirmed Covid-19 cases exponentially growing during this period. Subsequently, governments responded with lockdown measures in order to contain the further spread of the virus.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.
Year-on-year weekly growth trend in the revenue of online-only retailers in Europe from January to June 2020
* Online-only or pure e-commerce is defined by the source as "all sales across website, mobile, web, and app, of brands who trade purely digitally.
Revenue is defined as: "online sales (includes desktop, mobile, and tablet) - based on the monetary value of every online transaction - aggregated and updated daily."
The source adds the following note regarding methodology: "The data included in this visualization is an anonymized subset of the online sales of brands in more than 100 countries, based on consumer engagement across more than one billion consumer profiles and 2,500 global brands."
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Emarsys. (May 20, 2020). Year-on-year weekly growth trend in the revenue of online-only retailers in Europe from January to June 2020 [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1109692/pure-players-revenue-growth-weekly-in-europe/
Emarsys. "Year-on-year weekly growth trend in the revenue of online-only retailers in Europe from January to June 2020." Chart. May 20, 2020. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1109692/pure-players-revenue-growth-weekly-in-europe/
Emarsys. (2020). Year-on-year weekly growth trend in the revenue of online-only retailers in Europe from January to June 2020. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1109692/pure-players-revenue-growth-weekly-in-europe/
Emarsys. "Year-on-year Weekly Growth Trend in The Revenue of Online-only Retailers in Europe from January to June 2020." Statista, Statista Inc., 20 May 2020, https://www.statista.com/statistics/1109692/pure-players-revenue-growth-weekly-in-europe/
Emarsys, Year-on-year weekly growth trend in the revenue of online-only retailers in Europe from January to June 2020 Statista, https://www.statista.com/statistics/1109692/pure-players-revenue-growth-weekly-in-europe/ (last visited December 27, 2024)
Year-on-year weekly growth trend in the revenue of online-only retailers in Europe from January to June 2020 [Graph], Emarsys, May 20, 2020. [Online]. Available: https://www.statista.com/statistics/1109692/pure-players-revenue-growth-weekly-in-europe/
