Before the coronavirus outbreak, in December 2019, the U.S. ad market was projected to grow by 4.4. percent, mostly owing to sales of advertising related to political and sport events planned for 2020. However, as of march 2020, revised forecasts indicate that most linear media will suffer declines in 2020. Print and radio ad revenues are expected to drop by 25.4 and 14.1 percent, respectively - the highest results among traditional media.
Impact of coronavirus on growth of media owners advertising revenues in the United States as of March 2020, by medium
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Broadcasting & Cable. (March 26, 2020). Impact of coronavirus on growth of media owners advertising revenues in the United States as of March 2020, by medium [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1109679/coronavirus-impact-growth-of-media-advertising-revenues-in-the-us-by-medium/
Broadcasting & Cable. "Impact of coronavirus on growth of media owners advertising revenues in the United States as of March 2020, by medium." Chart. March 26, 2020. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1109679/coronavirus-impact-growth-of-media-advertising-revenues-in-the-us-by-medium/
Broadcasting & Cable. (2020). Impact of coronavirus on growth of media owners advertising revenues in the United States as of March 2020, by medium. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1109679/coronavirus-impact-growth-of-media-advertising-revenues-in-the-us-by-medium/
Broadcasting & Cable. "Impact of Coronavirus on Growth of Media Owners Advertising Revenues in The United States as of March 2020, by Medium." Statista, Statista Inc., 26 Mar 2020, https://www.statista.com/statistics/1109679/coronavirus-impact-growth-of-media-advertising-revenues-in-the-us-by-medium/
Broadcasting & Cable, Impact of coronavirus on growth of media owners advertising revenues in the United States as of March 2020, by medium Statista, https://www.statista.com/statistics/1109679/coronavirus-impact-growth-of-media-advertising-revenues-in-the-us-by-medium/ (last visited December 24, 2024)
Impact of coronavirus on growth of media owners advertising revenues in the United States as of March 2020, by medium [Graph], Broadcasting & Cable, March 26, 2020. [Online]. Available: https://www.statista.com/statistics/1109679/coronavirus-impact-growth-of-media-advertising-revenues-in-the-us-by-medium/
