J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowCharacteristic | March 2020 forecast | December 2019 forecast |
---|---|---|
National TV (including cyclical events) | -12.7% | -0.4% |
Local TV (including cyclical events) | 0.9% | 12.8% |
Radio | -14.1% | -2.3% |
-25.4% | -17% | |
OOH | -11.8% | 3.7% |
Digital (including cyclical events) | 3.9% | 11.4% |
Search | 4.5% | 11.6% |
Social | 8.7% | 17.2% |
Video | 8.3% | 14.2% |
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Everything on "Coronavirus: impact on the U.S. advertising industry" in one document: edited and divided into chapters, including detailed references.
Statista is a great source of knowledge, and pretty helpful to manage the daily work.![]()
Christof Baron
CEO, MindShare Germany
Overview
U.S. media consumption
Marketer perspective
Consumer perspective
Digital advertising
Further related statistics
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