As of march 2020 revisions of advertising market data, the coronavirus outbreak will linear ad revenue in the United States to decline by approximately 20 percent in the first half of 2020, and by 2.5 percent in he following six months. Digital ad revenue is believed to grow by four percent throughout the entire year.
Impact of coronavirus on growth of media owners digital and linear advertising revenues in the United States in 2020
Characteristic
H1 2020
H2 2020
Total 2020
Digital media (incl. CE)
-2%
10%
4%
Linear media (incl. CE)
-20%
-2.5%
-12%
-20%-15%-10%-5%0%5%10%15%
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Magna. (March 26, 2020). Impact of coronavirus on growth of media owners digital and linear advertising revenues in the United States in 2020 [Graph]. In Statista. Retrieved April 29, 2025, from https://www.statista.com/statistics/1109657/growth-linear-and-digital-ad-revenues-us-covid/
Magna. "Impact of coronavirus on growth of media owners digital and linear advertising revenues in the United States in 2020 ." Chart. March 26, 2020. Statista. Accessed April 29, 2025. https://www.statista.com/statistics/1109657/growth-linear-and-digital-ad-revenues-us-covid/
Magna. (2020). Impact of coronavirus on growth of media owners digital and linear advertising revenues in the United States in 2020 . Statista. Statista Inc.. Accessed: April 29, 2025. https://www.statista.com/statistics/1109657/growth-linear-and-digital-ad-revenues-us-covid/
Magna. "Impact of Coronavirus on Growth of Media Owners Digital and Linear Advertising Revenues in The United States in 2020 ." Statista, Statista Inc., 26 Mar 2020, https://www.statista.com/statistics/1109657/growth-linear-and-digital-ad-revenues-us-covid/
Magna, Impact of coronavirus on growth of media owners digital and linear advertising revenues in the United States in 2020 Statista, https://www.statista.com/statistics/1109657/growth-linear-and-digital-ad-revenues-us-covid/ (last visited April 29, 2025)
Impact of coronavirus on growth of media owners digital and linear advertising revenues in the United States in 2020 [Graph], Magna, March 26, 2020. [Online]. Available: https://www.statista.com/statistics/1109657/growth-linear-and-digital-ad-revenues-us-covid/
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