Media channels used by Italian multichannel retailers 2020
A survey from 2020 showed that e-mail marketing was the favorite channel to communicate loyalty initiatives to customers. 44 percent of Italian professionals working in the retail sector preferred to send e-mails or newsletters to engage customers in initiatives related to loyalty marketing. 27 percent of respondents used SMS for drive-to-store marketing actions, while physical stores were essential to show the quality of the products (44 percent).
