About 30.7 percent of Italian professionals working in the advertising industry estimated the marketing spending to decrease by more than 30 percent over the first semester of 2020, a survey revealed. The marketing activities included consultancy, use of marketing digital technologies, and market research.
According to another 30.7 percent, the lockdown imposed by the coronavirus (COVID-19) will result in a decrease between 20 and 30 percent of the spending in advertising.
What impact will the emergency of coronavirus (COVID-19) have on marketing investments in the 1st half of 2020?
This question was phrased by the source as follows: "Che tipo di impatto avrà l'emergenza sugli investimenti complessivi di marketing, per attività e strumenti come consulenza strategica, mar-tech, digitalizzazione, ricerche di mercato?"
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Brand News Media Group. (April 1, 2020). What impact will the emergency of coronavirus (COVID-19) have on marketing investments in the 1st half of 2020? [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1109578/coronavirus-impact-on-marketing-investments-italy/
Brand News Media Group. "What impact will the emergency of coronavirus (COVID-19) have on marketing investments in the 1st half of 2020?." Chart. April 1, 2020. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1109578/coronavirus-impact-on-marketing-investments-italy/
Brand News Media Group. (2020). What impact will the emergency of coronavirus (COVID-19) have on marketing investments in the 1st half of 2020?. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1109578/coronavirus-impact-on-marketing-investments-italy/
Brand News Media Group. "What Impact Will The Emergency of Coronavirus (Covid-19) Have on Marketing Investments in The 1st Half of 2020?." Statista, Statista Inc., 1 Apr 2020, https://www.statista.com/statistics/1109578/coronavirus-impact-on-marketing-investments-italy/
Brand News Media Group, What impact will the emergency of coronavirus (COVID-19) have on marketing investments in the 1st half of 2020? Statista, https://www.statista.com/statistics/1109578/coronavirus-impact-on-marketing-investments-italy/ (last visited December 31, 2024)
What impact will the emergency of coronavirus (COVID-19) have on marketing investments in the 1st half of 2020? [Graph], Brand News Media Group, April 1, 2020. [Online]. Available: https://www.statista.com/statistics/1109578/coronavirus-impact-on-marketing-investments-italy/
