About 30.7 percent of Italian professionals working in the advertising industry estimated the marketing spending to decrease by more than 30 percent over the first semester of 2020, a survey revealed. The marketing activities included consultancy, use of marketing digital technologies, and market research.
According to another 30.7 percent, the lockdown imposed by the coronavirus (COVID-19) will result in a decrease between 20 and 30 percent of the spending in advertising.
What impact will the emergency of coronavirus (COVID-19) have on marketing investments in the 1st half of 2020?
This question was phrased by the source as follows: "Che tipo di impatto avrà l'emergenza sugli investimenti complessivi di marketing, per attività e strumenti come consulenza strategica, mar-tech, digitalizzazione, ricerche di mercato?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Brand News Media Group. (April 1, 2020). What impact will the emergency of coronavirus (COVID-19) have on marketing investments in the 1st half of 2020? [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1109578/coronavirus-impact-on-marketing-investments-italy/
Brand News Media Group. "What impact will the emergency of coronavirus (COVID-19) have on marketing investments in the 1st half of 2020?." Chart. April 1, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1109578/coronavirus-impact-on-marketing-investments-italy/
Brand News Media Group. (2020). What impact will the emergency of coronavirus (COVID-19) have on marketing investments in the 1st half of 2020?. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1109578/coronavirus-impact-on-marketing-investments-italy/
Brand News Media Group. "What Impact Will The Emergency of Coronavirus (Covid-19) Have on Marketing Investments in The 1st Half of 2020?." Statista, Statista Inc., 1 Apr 2020, https://www.statista.com/statistics/1109578/coronavirus-impact-on-marketing-investments-italy/
Brand News Media Group, What impact will the emergency of coronavirus (COVID-19) have on marketing investments in the 1st half of 2020? Statista, https://www.statista.com/statistics/1109578/coronavirus-impact-on-marketing-investments-italy/ (last visited November 21, 2024)
What impact will the emergency of coronavirus (COVID-19) have on marketing investments in the 1st half of 2020? [Graph], Brand News Media Group, April 1, 2020. [Online]. Available: https://www.statista.com/statistics/1109578/coronavirus-impact-on-marketing-investments-italy/
