Coronavirus (COVID-19) impact on marketing investments in Italy H1 2020
About 30.7 percent of Italian professionals working in the advertising industry estimated the marketing spending to decrease by more than 30 percent over the first semester of 2020, a survey revealed. The marketing activities included consultancy, use of marketing digital technologies, and market research.
According to another 30.7 percent, the lockdown imposed by the coronavirus (COVID-19) will result in a decrease between 20 and 30 percent of the spending in advertising.
