About 44 percent of Italian professionals working in the advertising industry estimated the ad spending to decrease by more than 30 percent over the first semester of 2020, a survey revealed. According to 31 percent of them, the lockdown imposed by the coronavirus (COVID-19) will result in a decrease between 20 and 30 percent of the spending in advertising.
What impact will the emergency of coronavirus (COVID-19) have on advertising investments in the 1st half of 2020?
This question was phrased by the source as follows: "Secondo lei, che impatto avrà l’emergenza sugli investimenti pubblicitari nel primo semestre 2020?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Brand News Media Group. (April 1, 2020). What impact will the emergency of coronavirus (COVID-19) have on advertising investments in the 1st half of 2020? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1109568/coronavirus-impact-on-ad-spend-italy/
Brand News Media Group. "What impact will the emergency of coronavirus (COVID-19) have on advertising investments in the 1st half of 2020?." Chart. April 1, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1109568/coronavirus-impact-on-ad-spend-italy/
Brand News Media Group. (2020). What impact will the emergency of coronavirus (COVID-19) have on advertising investments in the 1st half of 2020?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1109568/coronavirus-impact-on-ad-spend-italy/
Brand News Media Group. "What Impact Will The Emergency of Coronavirus (Covid-19) Have on Advertising Investments in The 1st Half of 2020?." Statista, Statista Inc., 1 Apr 2020, https://www.statista.com/statistics/1109568/coronavirus-impact-on-ad-spend-italy/
Brand News Media Group, What impact will the emergency of coronavirus (COVID-19) have on advertising investments in the 1st half of 2020? Statista, https://www.statista.com/statistics/1109568/coronavirus-impact-on-ad-spend-italy/ (last visited December 22, 2024)
What impact will the emergency of coronavirus (COVID-19) have on advertising investments in the 1st half of 2020? [Graph], Brand News Media Group, April 1, 2020. [Online]. Available: https://www.statista.com/statistics/1109568/coronavirus-impact-on-ad-spend-italy/
