Advertising reach of main media types in Vietnam 2014-2019

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
In 2019, TV advertising had the highest audience reach in Vietnam, followed by online advertising and out-of-home advertising. In that year, time exposure for digital advertising was 226 minutes while time exposure for TV advertising amounted to only 128 minutes.

Advertising reach of leading media types in Vietnam from 2014 to 2019

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Release date

December 2019

Region

Vietnam

Survey time period

2014 to 2019

Age group

18 to 59 years

Special properties

among respondents in key four cities

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Overview

5

Market segments

6

Ad spend and ad spend waste

3

Ad reach

6

Consumer preferences

4

Further related statistics

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