Due to the rapid spread of COVID-19 in Spain, the Government to was compelled to declare the state of health alarm on March 14, 2020. The impact of the coronavirus outbreak in Spain was significant in many industries, including advertising. As can be seen in this statistic, during week 12 of the year (March 16-22) a total of 779 hours were devoted to television commercials. This data supposed a decrease of more than 100 hours related to the previous week, representing the greatest decline during that period.
Number of weekly hours of television commercials in Spain between December 30, 2019 and March 22, 2020
*Includes Telecinco, Antena 3, Cuatro and La Sexta. La 1 and 2 by RTVE are excluded since, as publicly-funded channels, they do not broadcast advertising.
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MarketingDirecto.com. (March 24, 2020). Number of weekly hours of television commercials in Spain between December 30, 2019 and March 22, 2020 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1109527/weather-advertising-in-television-by-week-spain/
MarketingDirecto.com. "Number of weekly hours of television commercials in Spain between December 30, 2019 and March 22, 2020." Chart. March 24, 2020. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1109527/weather-advertising-in-television-by-week-spain/
MarketingDirecto.com. (2020). Number of weekly hours of television commercials in Spain between December 30, 2019 and March 22, 2020. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1109527/weather-advertising-in-television-by-week-spain/
MarketingDirecto.com. "Number of Weekly Hours of Television Commercials in Spain between December 30, 2019 and March 22, 2020." Statista, Statista Inc., 24 Mar 2020, https://www.statista.com/statistics/1109527/weather-advertising-in-television-by-week-spain/
MarketingDirecto.com, Number of weekly hours of television commercials in Spain between December 30, 2019 and March 22, 2020 Statista, https://www.statista.com/statistics/1109527/weather-advertising-in-television-by-week-spain/ (last visited December 19, 2024)
Number of weekly hours of television commercials in Spain between December 30, 2019 and March 22, 2020 [Graph], MarketingDirecto.com, March 24, 2020. [Online]. Available: https://www.statista.com/statistics/1109527/weather-advertising-in-television-by-week-spain/
