Due to the rapid spread of COVID-19 in Spain, the Government to was compelled to declare the state of health alarm on March 14, 2020. The impact of the coronavirus outbreak in Spain was significant in many industries, including advertising.During the state of imposed isolation, the media became one of the population's main allies, especially streaming platforms and television. Due to this, the consumption of television advertising also increased. In the case of the open generalist channels, a Renault commercial broadcast by Telecinco the night of March 19, 2020 ranked as the most viewed so far during the state of alarm.
Most watched commercials on television during the first week of lockdown due to the coronavirus (COVID-19) outbreak in Spain between March 14 and 22, 2020
*Includes Telecinco, Antena 3, Cuatro and La Sexta. RTVE's La 1 and 2 are excluded since they are publicly-funded and therefore do not feature advertising.
Gross Rating Points (GRP) describe a way of measuring the size of a advertising campaign and compare it with other advertising media. The system represents a total of all assessment points during an advertising program.
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MarketingDirecto.com. (March 24, 2020). Most watched commercials on television during the first week of lockdown due to the coronavirus (COVID-19) outbreak in Spain between March 14 and 22, 2020 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1109516/most-watched-television-commercials-in-first-week-of-coronavirus-lockdown-spain/
MarketingDirecto.com. "Most watched commercials on television during the first week of lockdown due to the coronavirus (COVID-19) outbreak in Spain between March 14 and 22, 2020." Chart. March 24, 2020. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1109516/most-watched-television-commercials-in-first-week-of-coronavirus-lockdown-spain/
MarketingDirecto.com. (2020). Most watched commercials on television during the first week of lockdown due to the coronavirus (COVID-19) outbreak in Spain between March 14 and 22, 2020. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1109516/most-watched-television-commercials-in-first-week-of-coronavirus-lockdown-spain/
MarketingDirecto.com. "Most Watched Commercials on Television during The First Week of Lockdown Due to The Coronavirus (Covid-19) Outbreak in Spain between March 14 and 22, 2020." Statista, Statista Inc., 24 Mar 2020, https://www.statista.com/statistics/1109516/most-watched-television-commercials-in-first-week-of-coronavirus-lockdown-spain/
MarketingDirecto.com, Most watched commercials on television during the first week of lockdown due to the coronavirus (COVID-19) outbreak in Spain between March 14 and 22, 2020 Statista, https://www.statista.com/statistics/1109516/most-watched-television-commercials-in-first-week-of-coronavirus-lockdown-spain/ (last visited December 30, 2024)
Most watched commercials on television during the first week of lockdown due to the coronavirus (COVID-19) outbreak in Spain between March 14 and 22, 2020 [Graph], MarketingDirecto.com, March 24, 2020. [Online]. Available: https://www.statista.com/statistics/1109516/most-watched-television-commercials-in-first-week-of-coronavirus-lockdown-spain/
