Due to the rapid spread of COVID-19 in Spain, the Government to was compelled to declare the state of health alarm on March 14, 2020. The impact of the coronavirus outbreak in Spain was significant in many industries, including advertising. During the week after the lockdown announcement, the weekly time devoted to advertising experienced a general decrease on all television channels, but particularly noticeable in regional television. The advertising volume of FORTA channels in the period from March 16 to 22, 2020 decreased by 30 percent compared to the minutes of commercials registered on this type of channels during the previous week.
Weekly change of the time devoted to advertising in television Spain from March 16 to 22, 2020, by type of channel
*Includes Telecinco, Antena 3, Cuatro and La Sexta. La 1 and 2 of RTVE are excluded since, as publically-financed channels, they do not broadcast commercials.
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MarketingDirecto.com. (March 24, 2020). Weekly change of the time devoted to advertising in television Spain from March 16 to 22, 2020, by type of channel [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1109458/impact-of-the-state-from-alarm-in-the-advertising-weekly-by-chains-spain/
MarketingDirecto.com. "Weekly change of the time devoted to advertising in television Spain from March 16 to 22, 2020, by type of channel." Chart. March 24, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1109458/impact-of-the-state-from-alarm-in-the-advertising-weekly-by-chains-spain/
MarketingDirecto.com. (2020). Weekly change of the time devoted to advertising in television Spain from March 16 to 22, 2020, by type of channel. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1109458/impact-of-the-state-from-alarm-in-the-advertising-weekly-by-chains-spain/
MarketingDirecto.com. "Weekly Change of The Time Devoted to Advertising in Television Spain from March 16 to 22, 2020, by Type of Channel." Statista, Statista Inc., 24 Mar 2020, https://www.statista.com/statistics/1109458/impact-of-the-state-from-alarm-in-the-advertising-weekly-by-chains-spain/
MarketingDirecto.com, Weekly change of the time devoted to advertising in television Spain from March 16 to 22, 2020, by type of channel Statista, https://www.statista.com/statistics/1109458/impact-of-the-state-from-alarm-in-the-advertising-weekly-by-chains-spain/ (last visited December 21, 2024)
Weekly change of the time devoted to advertising in television Spain from March 16 to 22, 2020, by type of channel [Graph], MarketingDirecto.com, March 24, 2020. [Online]. Available: https://www.statista.com/statistics/1109458/impact-of-the-state-from-alarm-in-the-advertising-weekly-by-chains-spain/
