Automobile websites activity after Covid-19 outbreak in France in March 2020

After the outbreak of the coronavirus (Covid-19) the source has analyzed overall online activites for the automobile sector in France during the time period between the 24th of February and 29th of March 2020, compared to the numbers generated before the outbreak from January 6th to February 16th 2020. The results for the online traffic up until the 15th of March, showed a decline of around two and a half percent. The average duration of a session fell by around eight percent and the page visits per sessions rose by around five percent.
The following week the traffic had made a drastic fall (down to 55 percent), the average session duration continued to decline, reaching a value of -23.67 percent. The total conversion was at -77.84 percent on the negative side, bewteen the 16th and 22nd of March, 2020.
During the week between the 23rd and 29th of March, the overall traffic worsened a little, compared to the previous week. The conversion rate declined again to -84.2 percent as of the 29th.
The source also analyzed the data for the media industry, calculating a traffic rise of about 88 percent as of March 22, 2020.

More information about coronavirus in France here.