The COVID-19 pandemic that spread across the world at the beginning of 2020 was not only a big threat to public health, but also to the entire entertainment industry. While cinemas and sporting events closed their doors to try to stem the spread of the disease, many people turned to home entertainment and eSports during periods of self-isolation. In March 2020, NASCAR tackled the problem of its cancelled live events by holding a virtual 100-lap race featuring top drivers and announcers. The event, which was broadcast on Fox Sports 1, gained a lot of traction on social media and generated approximately 217.3 thousand interactions on Twitter.
Twitter engagements during the first eNASCAR iRacing Pro Invitational Series race during the coronavirus (COVID-19) pandemic in the United States in March 2020
(in 1,000s)
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Nielsen. (March 26, 2020). Twitter engagements during the first eNASCAR iRacing Pro Invitational Series race during the coronavirus (COVID-19) pandemic in the United States in March 2020 (in 1,000s) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1109331/covid-enascar-twitter/
Nielsen. "Twitter engagements during the first eNASCAR iRacing Pro Invitational Series race during the coronavirus (COVID-19) pandemic in the United States in March 2020 (in 1,000s)." Chart. March 26, 2020. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1109331/covid-enascar-twitter/
Nielsen. (2020). Twitter engagements during the first eNASCAR iRacing Pro Invitational Series race during the coronavirus (COVID-19) pandemic in the United States in March 2020 (in 1,000s). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1109331/covid-enascar-twitter/
Nielsen. "Twitter Engagements during The First Enascar Iracing Pro Invitational Series Race during The Coronavirus (Covid-19) Pandemic in The United States in March 2020 (in 1,000s)." Statista, Statista Inc., 26 Mar 2020, https://www.statista.com/statistics/1109331/covid-enascar-twitter/
Nielsen, Twitter engagements during the first eNASCAR iRacing Pro Invitational Series race during the coronavirus (COVID-19) pandemic in the United States in March 2020 (in 1,000s) Statista, https://www.statista.com/statistics/1109331/covid-enascar-twitter/ (last visited December 30, 2024)
Twitter engagements during the first eNASCAR iRacing Pro Invitational Series race during the coronavirus (COVID-19) pandemic in the United States in March 2020 (in 1,000s) [Graph], Nielsen, March 26, 2020. [Online]. Available: https://www.statista.com/statistics/1109331/covid-enascar-twitter/
