Between February and March 2020, due to the outbreak of the coronavirus pandemic and the closure of many physical stores in Poland, many industries decided to increase their marketing activities. The most significant increase (19 percent) in the dynamics of cross-media campaigns occurred in the clothing industry. Activities were intensified in the field of household goods (household and interior design, furniture and decorations), computer and audiovisual equipment, as well as beverages and spirits. The pharmaceutical industry was less active in advertising.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
Dynamics of cross-media campaigns due to the coronavirus (COVID-19) pandemic in Poland between February and March 2020
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MarketingPrzyKawie.pl. (April 1, 2020). Dynamics of cross-media campaigns due to the coronavirus (COVID-19) pandemic in Poland between February and March 2020 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1109274/poland-dynamics-of-cross-media-campaigns-due-to-covid-19/
MarketingPrzyKawie.pl. "Dynamics of cross-media campaigns due to the coronavirus (COVID-19) pandemic in Poland between February and March 2020." Chart. April 1, 2020. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1109274/poland-dynamics-of-cross-media-campaigns-due-to-covid-19/
MarketingPrzyKawie.pl. (2020). Dynamics of cross-media campaigns due to the coronavirus (COVID-19) pandemic in Poland between February and March 2020. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1109274/poland-dynamics-of-cross-media-campaigns-due-to-covid-19/
MarketingPrzyKawie.pl. "Dynamics of Cross-media Campaigns Due to The Coronavirus (Covid-19) Pandemic in Poland between February and March 2020." Statista, Statista Inc., 1 Apr 2020, https://www.statista.com/statistics/1109274/poland-dynamics-of-cross-media-campaigns-due-to-covid-19/
MarketingPrzyKawie.pl, Dynamics of cross-media campaigns due to the coronavirus (COVID-19) pandemic in Poland between February and March 2020 Statista, https://www.statista.com/statistics/1109274/poland-dynamics-of-cross-media-campaigns-due-to-covid-19/ (last visited December 26, 2024)
Dynamics of cross-media campaigns due to the coronavirus (COVID-19) pandemic in Poland between February and March 2020 [Graph], MarketingPrzyKawie.pl, April 1, 2020. [Online]. Available: https://www.statista.com/statistics/1109274/poland-dynamics-of-cross-media-campaigns-due-to-covid-19/
