Global shoppers planning to increase purchases through digital channels 2019

Shopping apps and social media were the most popular digital shopper channels through which global shoppers were considering to increase their purchases. According to a June 2019 survey of global shoppers, 35 percent of respondents stated that they planned to increase purchases via shopping app over the next 12 months. Social media and brand websites were ranked second with 32 percent of survey respondents intending to use these channels more. Only 13 percent of respondents stated that they want to buy more items online via visual search.