COVID-19: Opinions on what should replace live sports on television, by social grade
Just one of the unprecedented impacts of the COVID-19 pandemic is the widespread cancellation of virtually all live sports coverage, as leagues and competitions are postponed or cancelled.
During a representative survey of the British adult population, undertaken between the 24th and 25th March 2020, respondents were asked their opinions on what sport related themes should replace live sports on television (TV) during the COVID-19 pandemic. Responses have subsequently been categorized by the NRS social grade of the panellist.
The NRS social grades are a system of demographic classification used in the United Kingdom. The grades are grouped here into ABC1 and C2DE; these are taken to equate to middle class and working class, respectively.
There was significant variation between the opinions of respondents from each social grade group. Although the largest share of both ABC1 and C2DE respondents indicated that they have no interest in watching any sports on TV, with 42 and 47 percent respectively, 25 percent of respondents from the ABC1 social grade group held the opinion that that replays of classic matches and tournaments of tradition sporting varieties such as football, cricket, and rugby, should be screened as an alternative, compared to only 20 percent ofespondents from the C2DE social grade group.
During a representative survey of the British adult population, undertaken between the 24th and 25th March 2020, respondents were asked their opinions on what sport related themes should replace live sports on television (TV) during the COVID-19 pandemic. Responses have subsequently been categorized by the NRS social grade of the panellist.
The NRS social grades are a system of demographic classification used in the United Kingdom. The grades are grouped here into ABC1 and C2DE; these are taken to equate to middle class and working class, respectively.
There was significant variation between the opinions of respondents from each social grade group. Although the largest share of both ABC1 and C2DE respondents indicated that they have no interest in watching any sports on TV, with 42 and 47 percent respectively, 25 percent of respondents from the ABC1 social grade group held the opinion that that replays of classic matches and tournaments of tradition sporting varieties such as football, cricket, and rugby, should be screened as an alternative, compared to only 20 percent ofespondents from the C2DE social grade group.
